As the North Pole buzzes with preparations for Santa Claus’ big night, Verizon Frontline is once again stepping in to power the beloved NORAD Tracks Santa initiative. For the 22nd consecutive year, Verizon has partnered with the North American Aerospace Defense Command (NORAD) to bring the magic of Santa’s journey to children and families around the globe.
This holiday tradition continues to thrive thanks to Verizon’s advanced network capabilities, providing seamless connectivity for the toll-free hotline and online tracking system. By combining innovative technology with holiday cheer, Verizon ensures that millions of children can follow Santa as he delivers joy across the globe.
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A 5G-Enabled Christmas Journey
This year, Verizon’s network enhancements, including its C-Band spectrum and high-performance 5G connectivity, will underpin the NORAD Tracks Santa initiative. These advancements ensure that the program’s critical systems run smoothly, especially during the peak hours of Christmas Eve when the hotline receives thousands of inquiries.
Verizon Frontline also provides redundant Wi-Fi solutions and mobile assets to guarantee uninterrupted connectivity. “We’re thrilled to continue our longstanding partnership with NORAD,” said Maggie Hallbach, Senior Vice President of Public Sector at Verizon Business. “Through cutting-edge technology, we help make Santa’s magical journey come to life for children worldwide.”
State-of-the-Art Technology for a Magical Mission
Verizon’s support extends beyond network solutions, delivering cutting-edge tools to enhance NORAD’s operations:
- Cradlepoint Routers: To ensure robust connectivity.
- Wi-Fi Jetpacks: Portable internet devices to maintain seamless communication.
- Low-Earth Orbit (LEO) Solutions: Advanced satellite technology to handle diverse network demands.
- Interactive Voice Response (IVR) System: An advanced call management solution managed by Verizon’s Consulting Services team to handle over 130,000 calls on Christmas Eve.
These tools ensure NORAD’s volunteers can focus on spreading holiday cheer while Santa’s location is tracked in real-time.
Santa’s Helpers in Action
The magic of NORAD Tracks Santa wouldn’t be possible without the dedication of nearly 900 in-person and 200 virtual volunteers. This team, which includes Verizon employees, military personnel, and other partners, is tasked with answering children’s questions like, “Where is Santa now?” and “What are Santa’s favorite cookies?”
How to Track Santa in 2024
Hotline: Starting at 6 a.m. EST on December 24, children can call 1-877-Hi-NORAD (1-877-446-6723) to speak with volunteers about Santa’s whereabouts. Save the number as “NORAD Call Center” for easy access on your Verizon phone.
Online: Visit www.noradsanta.org for live updates, interactive games, and video footage from SantaCams.
Mobile App: Download the “NORAD Tracks Santa” app on the Apple App Store or Google Play for a personalized Santa-tracking experience right on your smartphone.
Social Media: Follow NORAD on social media for updates and live video content as Santa embarks on his global adventure.
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A Holiday Tradition Fueled by Innovation and Cheer
For over two decades, Verizon Frontline’s partnership with NORAD has kept the holiday spirit alive for millions of families. By combining cutting-edge technology with the timeless magic of Christmas, the initiative continues to bring joy and wonder to children worldwide.
So, on December 24th, grab your phone, tablet, or computer and join the fun of tracking Santa in real-time. After all, nothing says holiday magic quite like knowing where Santa is—and how close he is to your home!
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